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MBA Lunch Meeting
February 15 @ 11:30 am - 1:30 pm
FOW: Kathy Weaver | Axia Home Loans
Guest Speaker: Graeme Newell | 602 Communications
Graeme Newell is a researcher, speaker and author who specializes in emotional marketing. Graeme and his team of emotional attachment experts show companies how to change complacent customers into passionate fans. He shows businesses how to use emotional persuasion to supercharge customer loyalty and build revenue.
Emotional Marketing is messaging that connects on an instinctual level because it builds upon the customer’s ego. People are so passionate about emotional marketing brands that they wear these logos on ball caps in the middle of their forehead. They name-drop brand names with people they hope to impress.
Graeme’s company, 602 Communications, has consulted some of the world’s most emotionally passionate brands, including GE, CNN, Sony, Disney, Metlife, CBS, News Corp, CNBC, and Madison Square Garden. He helps business leaders understand the often hidden factors that build strong customer loyalty. He reveals specific tactics that turn indifferent buyers into brand groupies.